T-Mobile Chooses Glasses-Free 3D Digital Signage

May 26, 2009 12:56 pm

Spatial View Partners With T-Mobile

For First Glasses-Free 3D Digital Signage Experience

in European Telecom Retail Stores

Deployment in Czech Republic Includes Spatial View’s Autostereoscopic 3D 46 Inch

Displays; Saatchi & Saatchi Creating Original 3D Content Using Spatial View 3D Tools


View Inc., a leading developer of 3D image processing and display technologies, today announced that T-Mobile Czech Republic will pilot its autostereoscopic 3D displays in two of its Prague retail locations. The screens will feature original 3D content produced by global ad agency Saatchi & Saatchi to engage viewers and drive sales at the point of purchase.

T-Mobile Czech Republic will start by placing one Spatial View 46“ display in each of their two most popular stores in Prague, located at Novy Smichov Shopping Center and Galerie Fenix. Using Spatial View’s content creation tools, Saatchi & Saatchi specially updated T-Mobile’s current consumer advertising campaign to play in 3D within each of these locations. In addition, a glasses-free 3D video clip produced by T-Mobile and targeted 3D advertisements will play to captivate viewers and drive sales. Content will be powered by Spatial View’s Power Player 3.0. Based on barrier panel technology that aligns left and right eye images simultaneously, the Spatial View 46 inch 3D Displays offer a glasses-free 3D viewing experience without the need for optical aids.

“I was greatly impressed upon first seeing Spatial View’s glasses-free 3D screens and recognize that there was an opportunity to use them within our retail locations,” Lucia Tarbajovská, Vice President Marketing Communication, T-Mobile Czech Republic. “We are proud to be the first Telecom retailer in Europe to utilize Spatial View’s autostereoscopic 3D screen technology.“

“Spatial View is pleased to be partnering with T-Mobile Czech Republic for its first 3D display debut in a global retail chain,” said Jason King, VP of Sales & Marketing, Spatial View. “T-Mobile Czech Republic is committed to trying the latest technology that will enhance its customer’s shopping experience, as well as grow its loyal client base.”

About Spatial View Inc.

Spatial View Inc. (SVI) is a pioneer in 3D image processing and autostereoscopic displays. Headquartered in Toronto, Canada, Spatial View has offices in San Francisco, Hong Kong and Dresden. With the registered consumer brand Wazabee, the international team develops products that transcend the boundaries of 2D imaging, opening new dimensions and interactive solutions in medicine, engineering, advertising, gaming and entertainment. The company’s vision is to make 3D more accessible, affordable, versatile, and inspiring. With the SVI family of software and a variety of high quality glasses-free 3D displays, Spatial View offers a wealth of adaptable solutions enabling the presentation of 3D rich content of all types for specialty as well as the consumer mass market. The Wazabee line of products and applications includes: 3DeeShell, 3DeeFlector, 19-inch-Gaming Display, 3DeeCamera, 3DeeVUsion, 3Dee!oader, Hunter 3Dee, and 3DeeFriends. For more information, please visit www.spatialview.com.

About T-Mobile Czech Republic

T-Mobile Czech Republic a.s. has been operating in the Czech market since 1996. Since its establishment, the company has placed emphasis on the quality of services offered and excellent customer service. As of 31 March 2009, more than 5.4 million customers were using T-Mobile services. T-Mobile Czech Republic a.s. operates a public mobile communications network on the GSM standard in the 900 and 1800 MHz bands and is also authorized to operate a UMTS network. T-Mobile was the first operator in the Czech Republic to launch this third-generation technology on 19 October 2005 under the name Internet 4G. T-Mobile is a member of the international telecommunications group T-Mobile International. Thanks to T-Mobile’s international presence, customers can count on the worldwide availability of their favourite services

and take advantage of unified, favorable prices of calls when abroad. For more information about the company, please visit t-press.cz or www.t-mobile.cz.

Contacts for journalists (T-Mobile Czech Republic):

Martina Kemrová

Senior Head of Corporate Communications

T-Mobile Czech Republic a.s.


Tel.: + 420 603 601 150 

Jitka Pajurková

External Communication Team Leader

T-Mobile Czech Republic a.s


Tel: + 420 603 601 154





Contact for journalists (Spatial View):

Matt Meeks

Bender/Helper Impact PR


Tel: (310) 694-3135 (USA)
Jason King

Spatial View Inc.


Tel: +49 172 367 1408 (Europe)